After meeting with Erika & Josh I was able to come up with a 2nd draft for their wedding album. Getting to know clients is a great experience. I noticed that as a designer, I became more in tune with content choice and more able to make suggestions based on their style preference. After making their change requests, I found it humorous when they asked for one of the pages in their 3rd draft copy (Final Copy)changed back to a previous layout. (I had a feeling that would happen.) As a designer, one of the hardest things to do is edit something that you know is perfect (in your mind, anyway). When it comes down to it, it is their wedding album and it should be perfect to them. Knowing your place of when to suggest or just role with it comes with time. In this case I know before hand that she would not like the change, however, sometimes it is just better to show a client what they want, and pray you didn’t save over that last draft! (Which I stupidly did!)
Overall, it has been a great joy working with Dawn. I have learned so much in what it takes to run your own business. She is one of the most motivated people I know. She is literally obsessed (in a good way) with photography and ways to make her business grow. She is organized, not afraid to take risks, incredibly outgoing and shows great leadership. Sometimes I honestly do not know how she does it. She works until it gets done. If that means staying up until three in the morning, and waking up at 5 for a dawn (no pun intended) engagement session she will do just that! There is only one other person in this world that I know of that has that kind of dedication, my father, and wouldn’t you know it they are both strong willed leo’s! She knows what she wants, how to achieve it, and is very open to suggestions. She also has the best intensions in educating her interns. She does not give busy work out. When you work with her, you are a part of her business. Right down to meeting, emailing, and requesting feedback from her clients, asking for her interns feedback and motivating them to work together on off hours, and working on real projects that, you as an intern, represent through her. To top it all off, she’s a mom! Like I said, sometimes I don’t know how she accomplishes it all. One thing is for certain, she is definitely an excellent role model, and I challenge any designer or photography intern to step up to the plate and work with her. You won’t be disappointed. I would love to work with her and Ashlyn again!
Oh, and by the way, she gave me one of the albums I worked on as a gift for my portfolio! How awesome is that?! I will also be attending and assisting Ashlyn (who will be Dawn’s second shooter) for this Fridays wedding, as an added bonus in working with clients. =)
Here are a few of my favorite layouts. I am very happy with how this came out. Red Tree Albums did an awesome job. The craftsmanship and printing is beautiful! I was able to pitch this album to some of Dawn’s potential clients. The woman’s fiance was an architect and payed close attention to detail, so I put my nerves aside and talked about quality and what goes into making these albums extra special for the couple. Dawn said I did an excellent job, I guess when it comes down to it we really are our own worst critics. The point of this album was to be shown as a sample. I am very excited that Dawn has a new addition to showcase her work. It was so much fun laying out the spreads, selecting photos, retouching, and selecting what materials and features would be used for the cover.
Dawn has me working on an actual brides album. She wanted me to be the point of contact and instructed me to send the bride an email when done with her first draft. (See Collage Below, I have also attached a pdf of the 1st draft) It brings a great sense of joy being able to create something special and memorable for a client. One of the cool things about this internship is the interaction time I am able to get working with Dawn’s clients and meeting new people. While working on this first draft I was able to experiment with different layouts and storyboarding. I did this on purpose to get a feel for what the client is most drawn too. I will update soon with the fished product.