Month: July 2014

Week 10| Journal & Completed Assignments

These two blogs are being made into albums. In fact, the beach wedding book just arrived. Dawn informed me that it came out beautifully and she would like me to pitch it to her clients tomorrow and talk about the process. It’s a little bit nerve racking! I also can’t wait to photograph it for my portfolio!!!! The second album I am still working on and will take a few more weeks to complete. Dawn usually doesn’t post weddings that she has done recently, but these are too good to hide!

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Week Nine| Journal & Completed Assignments

For this weeks blog Dawn requested that I embed a video montage into the post. I really love how this came out for an intimate wedding. The video montage gives viewers the option to fully indulge in the experience with music to set the mood. The sneak preview collage is set up in a way where those who would like to scroll through can do so and get the general picture of the experience. However, the way the pictures are set up also entice those to watch the video to see what else happened during the event.

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This week we also had a chance to shoot the Instagram/Pinterest shoot. When Dawn was instructing us I could relate a lot of what she was saying back to Graphic Design. As designers we often use a grid of some sort, this applies to photographers as well. The “rule of thirds” is a grid-like (3 up,/ 3 across) formation that photographers keep in mind when photographing a subject. The goal is to place a subject on any of the intersections of these imaginary lines. Dawn also spoke about F-Stop, Shutter Speed, Aperture and ISO, and how they all affect lighting. I’m getting the hang of it…slowly. She also showed us the difference between a professional camera and starter cameras. One thing is for certain professional cameras way a ton because of all the glass components! They also contain sensors that, for example, can pick up multiple shades of grey. Starter cameras like my Nikon D 3200 are more prone to guessing what color grey to pick up on resulting in one color. Color for photographers matters just as much as it does to us designers! Dawn also showed us the difference between using a 100mm and 55mm lens. A 100mm is perfect for up close and personal details. Something that would come in very handy for product shots! I was a bit letdown because these lenses are so expensive, but Dawn let me in on a little tip that you can buy an extension to turn your current lens into a 100mm. I found a pack of them on eBay for a fraction of the cost of a traditional lens!  These are a few shots I took for blogging purposes. More pictures coming soon!

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Week Eight| Journal & Completed/Ongoing Assignments

Week 8 was a bit hectic… I started putting together a few rough ideas for Dawn and Ashlyn to review. The design below will determine the feel of the thank you card and packaging label. We will be discussing these ideas in tomorrows meeting. The first row of design intent was to capture a coffee house feel. Perfect for a mini candy jar filled with chocolate covered espresso beans! Thanks AJ for the idea. Those beans were the only thing keeping us up in London! The second row of design is a bit conservative and meant to feel like a sunrise/Dawn, no pun intended, just a classic look. The white areas will print gold on the label paper creating a glowing effect. The last row is a bit more playful. It is not something that Dawn usually looks for in design work, however, I threw it in there to see if she likes any of the elements to incorporate.  I also had to budget all the materials and come up with a price per package… I HAVE NEVER FELT MORE LIKE MY FATHER IN MY WHOLE LIFE. The breakdown of putting together a project like this is quite eye opening. Without the flash drive, each package will cost roughly five dollars to make. This doesn’t sound like a lot, but if you multiply five dollars by the 32 she will need for the year…it can become quite pricey. Still I have researched products and utilized every cost cutting alternative. Not too shabby. I also managed to squeeze a small blog in this week. I’d say this week has been pretty successful.

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Week Seven|Journal & Completed Assignments

This week I worked on a wedding blog, purchasing materials for the leave behind, and organized a content list for the start of creating Dawn’s Pinterest/Instagram Accounts. This was my first blog where I found I really loved how the layouts came out. The whole key is to engage a viewer and draw them into the story of the couple.

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Week Six| Work in Progress

This is the second album I am working on for Dawn.This is probably the “big project” I will be working on this summer. So what makes this different from the last book? Well…every artist has their “it” work that they feel is their absolute best. In fact Dawn usually waits six months before she does anything with her sample albums and blogs, but this one is different. She took these last month! The lighting and setting is perfect (I must agree). We are all very excited about these. I talked her into doing a photo wrap around cover for this one. I feel that with them being so modern and sleek that it just screams “make me a wrap around cover!” The all around contemporary look suits these well, especially in layout form. Will post more over the next few weeks!

Oh, and almost forgot…I went on a mini adventure to office depot with Ashlyn to get supplies for “Leave behind project.”=)

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Week Five|Journal & Completed Assignments

 

I loved working on this blog. I have a feeling one of them may be a designer. The use of typography throughout this blog was awesome! 😉 I also liked the way dawn photographed some of these pictures as if they were editorial and going into a magazine!

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These are the tags that will be hanging off the lockets for the instagram/pinterest mini shoot. I will be adding mock “guest book messages” to the backs of them. Really cute idea on Dawns behalf!

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Week Four|Journal

This week I worked on and completed the album that will go to print. This was probably my favorite project I have had so far. The cool thing is Dawn loved it so much that she sent a preview version to one of her brides and they loved it too! I won’t post spreads just yet of the work. It takes about three weeks for the order to be completed from RedTree.com. RedTree specializes in custom hand made albums and do beautiful work. I am very excited to see the finished result and will post pictures in a few weeks!

We also discussed a “leave behind package design project” for Dawn to send her clients with a flash drive of their photos. Ashlyn (the other intern) came up with some great ideas to start with. It is now our jobs to come up with a mock concept, budget, and gift idea for the packaging. I did some research and found customizable compact mirrors where Dawn can place an image from the couples engagement shoot. I am also playing around with a few ideas for a designer thank you card, sticker to seal the box, and a custom stencil to ArmorEtch Dawn’s logo on the little glass container that will house the flash drive. It is all in the early stages of development, will post more on the subject over the next few weeks!