Research | Week One

My Research:

http://searchengineland.com/guide/what-is-seo

The Rundown:

  • Algorithms Google/Bing

  • Search engines are like the librarians of the Internet. Links and keywords help narrow down what a user is looking for. Wording matters.

  • Links connect your site with other sites

  • Links matter but overdoing it can cause the search engine to red flag your site thinking that you are spamming.

  • Fresh content is crucial

http://blog.bufferapp.com/pinterest-marketing

The Rundown:

  • 70 million users, and growing

  • Pinterest has added a business page option. You can even change a personal page into a business page.

  • You can now have animated gif files! (sorry dorked out their for a moment)

  • Rich pins are a business’ friend. You can add more detail, which is better for SEO

  • There are five types of rich pins: (copied from the article)

  • Article pins include the headline, author, story description and link

  • Product pins include real-time pricing, availability and where to buy

  • Recipe pins include ingredients, cooking times and serving info

  • Movie pins include ratings, cast members and reviews

  • Place pins include an address, phone number and map

  • RE-ORDER BOARDS TO MATCH CHANGING SEASONS! (Hot topic in photography)

  • Statistics say taller pics are re-pined more often.

  • Remember image sizes

  • Ideal for profile pic: 165 X 165 pixels

  • Pinwords” share quotes and tips in a visually appealing way. (Instant generator)

http://business.pinterest.com/en/pinning-principles

  • The Rundown: (according to Pinterest)

  • Know your audience

  • when creating boards things to keep in mind are: theme, inspiration factor, topic, and use of beautiful imagery and visuals.

  • Share your pins by: repining, advertising your Pinterest on Facebook,

  • Twitter, word of mouth, website and etc.

  • OVERALL-Pinterest is a giant mood board

https://business.twitter.com/

The Rundown: (according to twitter)

  • Limited to 140 characters per post

  • Tweets and # are great for keeping your followers updated on what you are doing in the now and generating business.

  • See what your competitors are up to. Pick up some new tricks.

  • If you buy Twitter Ads the may help strengthen you business through creating traffic and views.

  • OVERALL great way to keep customers in the loop on new deals, upcoming events, and etc.

  • Again, know your audience.

https://www.facebook.com/business

The Rundown: (according to Facebook)

  • Over a billion users

  • (For Dawns purposes) Concentration in building awareness

  • Know your Audience

  • Advertise

  • Create compelling content

  • Connect your other blogs with Facebook. (Facebook is essentially the hub in connecting your website, Pinterest, Twitter, and etc.)

http://www.socialmediaexaminer.com/instagram-for-business-tips/

The Rundown:

  • Know your audience

  • Choose captivating images that will draw followers

  • Debute Videos

  • Follow your followers (great for inspiration)

  • Posting Plan

  • Don’t use Instagram’s filters (especially for pro photography)

  • Photo Contests! (this would be a great way to generate followers and engage the ones you have)

  • Pay attention to trends

  • ####!!!! (very important)

  • Display fun times in the working environment

  • Instagram OVERALL is a fun based application. Followers look to it for new trends, work, and just to get an overall sense of who you are as a business.

http://gibbonsdigital.com/instagram-5-ways-small-businesses-can-use-it-for-business/

https://plus.google.com/+GoogleBusiness/posts

The Rundown: (according to Google+)

  • Over a million users

  • (For Dawns purposes)Concentration in building awareness

  • Know your Audience

  • Advertise

  • Create compelling content

  • Connect your other blogs with Facebook. (Facebook is essentially the hub in connecting your website, pinterest, twitter, and etc.)

  • RED FLAG: Google plus is not preferred over Facebook and does not have the same audience range. BUT google is also forcing user and roles google plus materials on ones profile into SEO.

Research: 

Prime Time to Post on Blog Forums:

  • Monday and Thursday

  • at 11AM

 

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