February 1, 2014
InsaniTea Website Concept
Issues With Existing Site:
- -No Shopping Page (for both the company and the companies they support)
- -Unappealing Logo
- -Slow ScreenTransition (blur filter effect)
- -Menu Overwhelming to Sift Through
- -Menu in Download PDF Form
- -Site Content Lacking
- -no photos
- -text heavy
Positives To Highlight in Re-Designed Site:
- -Ecco Friendly Company
- -No Styrofoam
- -Donates Compost to Local Gardens.
- -Furnishings and Fixtures are Recycled
- -10% Off If You Bring Your Own Mug
- -10% Off If You Bring Your Own Tea Tin When You Refill It
- -Focused On Quality
- -Does Business with Local Artisans and Crafters
- -Holds Entertainment Events
InsaniTea is a local coffee and tea shop located in Montclair, New Jersey on Bloomfield Avenue. The environment is different and quirky, and although I would never sit on their couches (because God only knows where they have been), I must admit their products are quite tasty. It has a 4 ½ star rating, and if one is looking for a change in routine this place is worth stoping by. If you like the whole hip/hippie/hipster scene, exotic tea’s, entertainment and a sense of community this may be the place for you.
In redesigning their Website and Logo, I would suggest a number of things that would help the overall flow of navigation, look and feel, such as adding sub pages, adding a more exciting about page, a shopping page and a specific page to help display their main product, Tea.
A Tea Catalog subcategory under menu could really solve a lot of the issues of Menu clutter and really letting the product shine, as well as installing a tea catalog, where customers can learn and try something new with ease. Also, as of now there is only a shout out to some of their other affiliates, by adding a shopping page, all of the small companies involved can grow stronger as a network.
The shops logo may look insane but not in a very good way. Its use of fonts, image and color clash and contains no hierarchy. I would like to play up the charm of InsaniTea’s quirkiness by creating a logo that is more modern yet reminiscent of the 70’s. The idea I have come up with will illustrate simple yet bold imagery and playfulness with color. I
The site as of now feels cluttered and text heavy, I plan to rearrange the information in a way that is more appealing and less tiresome to they eyes, and use of images to emphasis what the company is about. My main goal is to design a product that is multifunctional across all device platforms that supports the creativity aspect that the company stems from.